Inventailor Shoes was born in 2018
Our philosophy is built on the beauty of contrasts, grounded in the principles of quality, precision, and refined taste.
Inventailor Handcrafted was founded in 2012, and since 2018 we have expanded our offering to include tailor-made shoes and boots for both men and women, crafted in collaboration with our high-end partner in Spain.
Our mission is simple – at Inventailor, we are dedicated to creating personally handcrafted clothing and footwear, made to reflect each client’s individual style and unique design.
A Story Of Contrasts
My Spanish-Swedish roots come from my grandparents. My grandfather, Göran, grew up in a remote part of Värmland, Sweden, where hunting and fishing are ways of life. He was deeply connected to nature and the wildlife surrounding him, and his upbringing in the forest helped shape his character.
My grandmother, Carmen, was on the other side of that spectrum. Born in Madrid. She was raised in a very conservative family, with her father being a General in the military.
The two became a couple, but marriage didn’t come easy. My grandmother was deeply Catholic, and her father strongly desired my grandfather to convert from Protestantism to Catholicism before marrying. So he did.
The newly married young couple moved to Värmland, which was a big contrast to my grandmother’s life in Madrid. This blend of contrasts has followed me my entire life — from my childhood years in Spain to my adulthood in Sweden. I need the silence of the woods. I need the pulse of the Mediterranean. I need the scents, the flavours and the people of both cultures. It shapes who I am and what I get inspired by. And hopefully, this blend of contrast is instilled in MORJAS, too.
– Soren John Hansen, Founder
